following CIL2008 by remote access...Image by circulating via Flickr

Hey wedia fans – I saw this post from a tweet and thought it looked interesting…not sure I agree, but interesting.  It’s from Advertising Age and it is called “It’s Web 3.0, and Someone Else’s Content Is King

If Web 1.0 was about old-media companies making half-hearted gestures at that online thing and Web 2.0 was a brisk reminder that, dot-com bust notwithstanding, the internet is a very real and open thing where walls and control don’t work well, then part of Web 3.0 will be about figuring out how to monetize that openness.

It seems a little simplistic to me – and as I said yesterday “Context is King“, but all in all…not a bad read.

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