Cover FlowImage via Wikipedia

If I didn’t have the nagging voice in the back of my head to make headlines search engine optimized, I would have made the headline Visualate and Objectiveize the Interwebs for Happifying User-Types. For some reason, I enjoy making convoluted non-words that demand a certain level of focus to understand.

So, why am I stoked for a future web of visual objects? If you don’t get my meaning, go try and you will know. Searchme turns the search engine experience into an iTunes coverflow experience. It’s beautiful and changes the way I choose websites. Their tag line is “You’ll know when you see it”, and how true it is. Instead of slowly skimming the familiar blue text on other search engines, I can fly by a bunch of drab web pages and quickly land on one that is catchy/familiar/not-riddled-with-ads.

Although it’s beautiful and simple, Searchme is obviously slower to load and doesn’t provide as many quality results as Google. In fact, Searchme couldn’t even find this Wedia Up blog. The concept is stronger than the execution, which means there is plenty more room for innovation.

Bravo to Searchme for co-opting an amazing user interface. But there is no way that Searchme could rival Google Search for accuracy and relevancy. The only way Searchme could get my daily eye-balls is to have an aggregating function that lets me see all the biggest websites in a given category. Show me all of the LoMediaCo sites. All of the Airfare sites. All of the Music Review sites. All of the Motorcycle sites. I’ll flip through them quickly, knowing that although it’s not deep content, it’s the most-common content.

With content becoming more recycled, amplified, and easily found, the venue that content exists in starts to matter more. People love visual web objects that move and feel like real things. I think there is a future for websites that incorporate visual browsing, minimal scrolling and clicks, and even real-world physics.

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