to-letImage by steelmonkey via Flickr

Our heads are in a new space. Literally: we have a new office that’s conducive to rolling around while thinking. Figuratively: We’re rolling around hot ideas in our heads.

Here’s what’s been wheeling around: All digital content needs a unique identifier that shows who made it, when, on what equipment, and what it’s about. How else are we supposed to find relevant content no matter the venue? How else is the original author going to get props/cents?

Currently, there is a standard called DOI (not to be confused with DOA or DWI). Digital Object Identifier. Seems like it’s mostly used for academic papers so that they can be found even if the location (website) changes. But are lomediaco’s using it? Is there a way to embrace and expand the standard to include the myriad UGC and Pro content out there? Make it all relevant?

If you know about this kinda stuff, we’d love to hear from you. We think it’s a necessary piece of the relevant web.

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Riders waiting at a U.S. bus stop with a shelter.Image via Wikipedia

Taking my familiar walk down Ashland Ave in Chicago, barely noticing the familiar Taquerias and boutiques, I passed scores of newspaper boxes. They were all at intersections, bus stops, and coffee shops. I walked confidently, knowing that at any point I could pick up the same content that was on the previous corner. At some point, my brain fired up it’s desire engine, focused in on the need for some El reading material, and propelled my hand towards a couple boxes containing the Chicago Journal and the RedEye. Thanks be to the person who invented the newspaper box and the method of placing them ubiquitously in high-traffic areas (a quick wikipedia search failed to tell me who that person was, and then I gave up).

The newspaper box was a successful attempt at distributing newspapers everywhere. And now, in our crisp new digital world, a similar innovation must be spun up. The makings are already there. We’ve got digital high-traffic areas, we’ve got links and widgets, we’ve got RSS Feeds, and we’ve got people who like fresh/relevant content. What we don’t have is a reliable way to monetize all of the grabbing and reading.

The game today seems to be “get the reader to come back to my controlled site so I can pop some ads up and monetize their pretty blues.” But, truthfully, I don’t want to read your content on your site. Just as much as I don’t want to go downtown to the Chicago Tribune to peep some news. I want to grab a tiny slice of your content in places I’m already walking past.

More and more, my digital walk takes me past Google Reader, WordPress, Technorati, the NYTimes, EveryBlock, Twitter, and Facebook. I don’t walk past the LoMediaCo Daily News very often, so it needs to place it’s content at the high-traffic intersections of the web. Don’t lock me in to your user interface. Don’t interrupt my EveryBlock experience by making me open a link in a new tab. All of the mechanisms exist to provide me with a great content experience, but the business model for using them is nascent. It’s gonna be all about aggregating content and sharing benjamins. And that’s gonna take a beautiful database that knows about content ownership (no matter how atomized), place of viewing, stats, revenue generated, and algorithms for how much value the venue brings to the table and how much value the content brings to the table. Some will make money by making super-boss venues (e.g., Google), and some will make money by pumping out the freshest (e.g., TechCrunch) and best (e.g., NYTimes) content.

I’m not asking for anyone to give up their desire to place the “I Made This” stamp on their content. I’m asking you to give up your desire to make me see your content in your house. I’m asking you to give up your desire to be the only one to distribute your content (i.e., let it go viral).

I’ll be happy when my digital-walk content grabbing is as simple as my Ashland-walk content grabbing.

Thanks to Jeff Jarvis over at BuzzMachine for writing many thoughtful posts that got me thinking about this.

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Wedia All Over

April 3, 2008

A license plate seen in the Googleplex parking lot.Image from WikipediaWith a little Google and a little patience, I culled through the top references to Wedia in the…ummmm….Wedia. Here’s what I found out:

  1. Jim Treacher is the front runner for inventing (or at least being the first to use in a blog) Wedia back in March Ought-Five.
  2. is a sweet organization. To crib their site directly “Wedia is a non-profit media company that connects volunteer journalists and filmmakers with non-profits to generate media, awareness and donations for important humanitarian causes.”
  3. is in France (where they speak French). Lucky for me, their tagline is in English and goes like this: Brand is Media. Not sure I agree, but then again, I couldn’t read the explanation. They make content software.
  4. is a close cousin to our little site here. Not hard to see how we influence each other.
  5. NowPublic, a classic example of Wedia, does a little shout-out to Wedia, but makes the mistake of putting it in quotes, thereby de-wording it.
  6. And then there’s our dear friend and colleague, Tom Altman, who is the originator of Wedia in our circle. Congrats.
  7. The big question, which Google failed to preemptively answer, is; who has Turns out it’s some sort of Japan/China office planning company. They do make the nice point that Wedia can mean both We Media and We Dialogue. Props.

Let’s see if we can plant the term and concept of Wedia elsewhere.