The Big Switch

June 3, 2008

Diagram of cloud computing architecture.

Image via Wikipedia

Great couple ‘o weeks under our belts here at e-Me. Sure, we drove 30 hours in a 48 hour time-frame. Yup, we saw how hot semantic content can be at Nstein. No doubt, we built tables out of doors. Yes siree, we’re gaining Wedia clarity. Can’t deny it, we’re all over Google Sites to contain our project management needs.

And now, in a serendipitous pulling-together of some of our thoughts, I read about The Big Switch. No, I did not actually read the book (thanks to my utter lack of a Kindle). But, I’ll trust MIT to outline the main points for me.

  • Cloud computing is coming at you fast
  • Businesses are created on top of utilities
  • And guess what, computing is a utility
  • Differentiate yourself on something else besides computing

This affects Wedia in two ways

  1. You best be building Wedia on a robust utility instead of a DIY/homegrown one-off that doesn’t differentiate the business
  2. Watch out. After computing, content is the next thing to become a utility (go ahead, debate me on this one)

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