Small is the New Big

May 15, 2008

Who is making money on online CPMs these days? Glancing at the graph above, made by PubMatic, I assumed that the highest price went to Large Web Sites. Unh-Uh. It’s small sites. Niche sites. Sites that advertisers know what demographic they’re getting. Not only do small sites get the best CPM, their CPMs are growing and are 4 times that of big sites.

If you’re questioning the value of niche… If you’re unsure of the longtail… this info should start to shift your brain rift.

Now we’ve just got to figure out how to make a whole bunch of quality niche sites. After all, small is the new big, but we’ve got to ride the scale whale.

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