You’ll Want It Once You See It

October 15, 2008

Nobody wanted to carry 1,000 songs in their pocket…until they did. 

Nobody wanted a camera in a phone…until they did. 

Nobody wanted to chronicle their status in 140 characters…until they did.

Nobody wants to understand an article or topic from every possible angle…but they will, if we show them how.

Our task at e-Me is not just to have a vision for a Semantic Content Utility, but to show how a Semantic Content Utility makes content pop. Sure, we get excited about the deep technology breakthroughs happening in semantics. Just as much as the fine people who engineer tiny hard drives for music, squeeze optics into a Nokia, and fight Fail Whales daily. But the excitement spreads once people figure out they can have Radiohead’s entire catalog with them at all times, take spontaneous pics of friends acting silly, and update the world on their latest quip about Indecision ’08. 

Here’s what is going to make content pop for me:


  • Reading an article and then getting an instant summary timeline of all related things that happened before and after it.
  • Quickly checking what all of my trusted sources (friends, columnists, politicians, humorists) have to say about a topic that I just found at my fav news source.
  • Getting a quick summary from the 358 (time-cosuming to read) comments Maureen Dowd got today. 
  • Finding, mashing up, and sharing what I believe to be the most salient points on a topic into “Nicky P’s Truncated Almanac on the Issues that Matter when You Pull that Lever. Wanna Fight About It?” (because users get to put quirky titles on their stuff while publishers don’t).
  • Seeing my comments, mash-ups, and insights make it back into the journalistic cycle. 
We’ll work on the back-end, but don’t be shy about getting excited about the front-end. I swear, you’ll want it once you see it.

One Response to “You’ll Want It Once You See It”

  1. Chuck Peters Says:

    It is very hard to do focus groups on things that don’t exist.

    Our information options are plentiful, but scattered.

    I look forward to seeing it, and bet I want it.

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